Could Vs. Should
What
should I be doing to market my business?
There are lots and lots of things that you CAN do to market your business.
But just because you CAN do something, doesn't mean that you SHOULD do it.
Do what you do for the right reasons.
Be wary of investing in things because they are popular, or are 'what everybody else does'.
Be resistant to approaches from sales people selling their particular media. All marketing should be the result of a well thought through 'Market - Message - Media' plan and you can't get that if you start with media. Ever.
Not everyone with opinions has qualified opinions - so be choosy who you listen to.
Discernment, remember!
Oh, and be wary of advice from employees, peers, friends and family. Not everybody has your best interests at heart.
And finally this week, know for sure that most marketing fails or under-performs not because it wasn't a good idea, but because of poor follow through.
Fixing that this week could be a really smart use of your time...
Have a great week, - and if you’d like some help to crack the rhythmic acquisition of customers for your business give me a call…
Something in your business needs to change?
You probably already know more than enough to keep reading about it.
If you want an experienced outside perspective to help you work out what’s really getting in the way — and what to do about it — let’s have a conversation.
