Who Am I? And Why Should You Care?

I don’t coach from theory. I coach from experience.

• I built an £8.5M turnover business that generated £1M Net Profit.
• I co-own a thriving Health, Safety & Compliance company.
• I sit on boards, run networking groups, and stay on the front line.
• I do all of this without working more than 40 hours a week.

And, because I believe in practising what I preach, I work with several coaches myself—because even the best of us need suport, guidance and accountability.

I Learned Business the Hard Way

I’ve made every mistake you can make in business—and trust me, some were absolute shockers.

I recruited two arseholes who became my ultimate downfall—turning my work life into a toxic mess of upward and downward bullying.

I tolerated it and stuck it out for 18 months, thinking I could fix it—before realising that I couldn't fix the company culture, the poor recruitment strategies, and change a business owner who didn't want to acknowledge the true problem was them. I didn't have the support from the business owner to fight and fix it.

The experience cost me more than 7 figures personally.

BUT the experience also made me who I am today and gave me the ability to share experiences with my clients that other coaches have only ever read about in a textbook (or on my website).

I learned more from that experience than any textbook, podcast, seminar or coaching course could ever teach.

That’s why I don’t just help businesses grow—I help them avoid the stupid, costly mistakes that will eventually ruin them.

I understand leadership, team-building, and recruitment from the inside out—not just because I have read about it, but because I lived through the consequences of getting it wrong.

The DROP System: Calling Out the Productivity Bullshit

Productivity advice is riddled with nonsense.

💩 Wake up at 5 AM and you’ll be a millionaire!
💩 Grind 24/7 because hustle culture is the key to success!
💩 Just use a fancy planner and your problems will disappear!

None of this actually works.

That’s why I created The DROP System—a no-bullshit, practical approach to productivity that actually helps business owners, employees,  full time parents, literally anyone who bothers to learn it, get their time (and sanity) back.

• It’s not about working harder.
• It's not about doing more
• It’s not about overloading yourself with systems.
• It’s about cutting through the noise, getting things done efficiently and creating time for life.

If you’ve tried every time management hack under the sun and still feel overwhelmed, it’s because you’ve been sold the wrong advice. The DROP System fixes that.

Want to take control of your time? Let’s talk.

Why Work With Me?

Most coaches make their About Me pages sound like a dating profile. Here’s what really matters:

I’m not here to be your mate—I’m here to get you results. If we get on, great. But my job is to push you, hold you accountable, and make sure you stop getting in your own way.

I don’t do coaching jargon. I won’t talk to you about “unlocking your infinite potential” or “discovering your entrepreneurial soul.” I will, however, help you fix the mess you’re in and grow your business properly.

I tell you what you need to hear, not what you want to hear. If you’re making excuses, I’ll call you out on it. If you’re playing small, I’ll make sure you step up. If you’re being a bottleneck in your own business, I’ll show you how to get out of your own way and fix it.

I have real, ongoing business experience. Not just coaching experience. I’ve been in the trenches, I'm still in the trenches—leading teams, making tough decisions, and fixing broken systems. I’ve run businesses for myself and for other people. That perspective is rare in the coaching world.

I’m not for everyone, and that's OK. If you want a coach who will softly guide you with inspirational quotes and worksheets, I’m not your guy. If you want real accountability, practical strategies, and no-nonsense advice that actually works, we should talk.

Beyond Coaching – What Else Do I Do?

I’m not just a business coach—I’m deeply embedded in the business world and surprise surprise, I'm a human being too, just like you.

Husband to an amazing, patient and very tolerant wife.

Father to 2 beautiful daughters.

I guess you'd say 'Father' to 1 slightly loopy labrador.

Co-Owner of a Health, Safety & Compliance Company – I don’t just coach business owners; I am one. I live and breathe the same challenges my clients face.

Vice President of the Wellingborough & North Northants Chamber of Commerce – I work directly with business leaders, helping shape the future of local business.

Host of Business Buzz Wellingborough – I run a thriving networking group, connecting business owners with opportunities to grow.

Active Consultant in the Asbestos Industry – I don’t just talk about scaling a business—I advise Trade Associations and other consultancies on industry regulations, quality management, and operational excellence.

Founder of The DROP System - I have a real deep rooted passion for helping people master their own time, not so they can get more done, but so they can actually carve out time for the things that matter most to them.

Author of 2 books: Mind Evolution, Business Revolution and Control Your Time or stay Stuck : You Choose as well as countless eBooks

My finger is always on the pulse of business. Unlike most coaches who sit in a bubble and repeat the same advice, I stay on the frontlines, learning, adapting, and improving.

Want a coach who not only understands your challenges, but also walks the walk? Let’s talk.

Are We a Good Fit? Let’s Find Out.

If you’re:

• Still reading this page, that's a great start
• A business owner who’s serious about growth
• Ready to stop procrastinating and actually execute
• Tired of overcomplicating things and want real clarity
• Open to tough conversations and real accountability

Then let’s have a chat.

If you want a coach who will just agree with you and let you stay comfortable, I’m not the one for you.

BUT,

If you’re willing to do the work, step up, and finally take control of your business, let’s make it happen.